To what extent does digital distribution affect the marketing and consumption of media products in the area of media you have studied?
Showing posts with label audience and institution. Show all posts
Showing posts with label audience and institution. Show all posts
Tuesday, 5 January 2016
Christmas 50: Auidence and Institution
To what extent does digital distribution affect the marketing and consumption of media products in the area of media you have studied?
Sunday, 3 January 2016
Distribution - What is it?
DISTRUBITION
what part of the supply chain is distributed?
Third part of the film supply chain
what is distribution often referred to?
It is referred to as the 'invisible art'- this is a process known to those only in the industry.
what does 'vertical integration' mean when discussing distribution?
This means where the three stages- production, distribution and exhibition are seen as one process instead of being separate.
Why isn't 'vertical intergration' so common in the independent sector?
Producers tend to not have long term economic links with distributers which therefore means they have on links to exhibitors
What three stages are involved in the independent sector?
Licensing, marketing and logistics
LICENSING
What is licensing?
The process by which a distributer requires legal rights to exploit a film.
What are the two levels of licensing?
International Distribution and Local Distribution
What is the advantage of being a major US studio?
They have their own distribution offices in all major territories.
What there different types of rights can you acquire on a local level?
Theatrical Rights- cinema, Video rights- video and exploration and TV rights.
What are royalties?
This is paid to the producer by the distributors. This is taken from the profit that the film makes. This profit is then shared equally to the producer for theatrical leg, pay back higher royalties, broadcast rights, and lower for video and DVD.
What is most effective way to increase interest in a film?
This is releasing it, in a theatrically way- meaning in cinemas.
How long does it take for a film to reach 'free to air' TV?
It takes two years after being released in cinema.
MARKETING
What are the two key questions surrounding the marketing of a film?
'When' and 'How'
What day are films typically released on?
They are in the uk, typically released on Fridays
What will a distributor look at before releasing a film on a Friday?
They will look at the schedule of film realeses on the Fridays and will look at the Friday with the least releases.
What is a 'light' week in terms of distribution?
This is when there are only a few films due to be released on the schedule.
What does it mean to 'position' a film distinctively?
This is distributors making sure that they avoid releasing their film at the same time as similar trait films, this being-genre,story subject and country ang origin.
Why has this become increasingly difficult in the UK?
In recent years, there has been at least 10 new releases a week scheduled.
What are P&A?
This is costs of print and distribution.
How much are P&A costs?
This can range from less than £100,000 to 1 million for release of film in the UK.
PRINTS AND ADVERTISING-P&A
Typically how many prints will a 'specialised' film have?
'specialised' films will have less than 10 prints.
How many will mainstream films have?
They will have over 200 prints.
What is a key factor in developing the profile of a film?
Press Response
How else can awareness of a film be raised?
Advertisement in magazines, newspapers and cinema posters.
Why is distribution in the UK seen as risky?
Cost of print for advertisement is high.
Why are companies looking towards viral marketing?
Because advertisement and marketing is at a low cost and effective.
What are the benefit of a 'talent visit'?
It wins significant editorial coverage for support with release.
LOGISTICS
In the pre digital film age what was a distributor responsible for?
Arrange transportation of films to the cinemas across the UK.
How much does a 35mm print typically cost?
£1,000. If it is subtitled it would be double the amount.
How many reals is a typical feature print?
This would be either 5 or 6.
Why do 35mm prints get damaged?
Because they go through many different projectors
Where are prints stored?
UK's central print warehouse in West London.
How long did a theatrical release used to last?
This used to last 6 months.
DIGITAL DISTRIBUTION
When did digital distribution begin in the UK?
Towards the end of 2005.
Name two advantages of digital distribution:
1) It is cheaper
2) Easier to transport as it can be done through computer files than having to deliver them through delivery vans.
Which countries adopted digital distribution early and why?
China and Brazil started digital distribution
How many screens were digital in 2005 and how many are now?
211 I'm the UK in 2005.
Why has digital distribution radically altered the operating model of distributors?
This is due to the low cost of film copies and digital distribution providing a greater flexibility in distribution.
What has happened to the typical release period for a film?
When film is still in cinema, it is available to pre order on DVD or Blu-ray.
What is a loss leader ansd why are companies using the cinema as a potential loss leader?
A strategy where a product is sold below its market cost to attract customers. Companies use rthe cinema to this, so therefore it attracts a large audience therefore they will want to get the product, them and a large number of other people that got to the cinema, once or even regularly.
what part of the supply chain is distributed?
Third part of the film supply chain
what is distribution often referred to?
It is referred to as the 'invisible art'- this is a process known to those only in the industry.
what does 'vertical integration' mean when discussing distribution?
This means where the three stages- production, distribution and exhibition are seen as one process instead of being separate.
Why isn't 'vertical intergration' so common in the independent sector?
Producers tend to not have long term economic links with distributers which therefore means they have on links to exhibitors
What three stages are involved in the independent sector?
Licensing, marketing and logistics
LICENSING
What is licensing?
The process by which a distributer requires legal rights to exploit a film.
What are the two levels of licensing?
International Distribution and Local Distribution
What is the advantage of being a major US studio?
They have their own distribution offices in all major territories.
What there different types of rights can you acquire on a local level?
Theatrical Rights- cinema, Video rights- video and exploration and TV rights.
What are royalties?
This is paid to the producer by the distributors. This is taken from the profit that the film makes. This profit is then shared equally to the producer for theatrical leg, pay back higher royalties, broadcast rights, and lower for video and DVD.
What is most effective way to increase interest in a film?
This is releasing it, in a theatrically way- meaning in cinemas.
How long does it take for a film to reach 'free to air' TV?
It takes two years after being released in cinema.
MARKETING
What are the two key questions surrounding the marketing of a film?
'When' and 'How'
What day are films typically released on?
They are in the uk, typically released on Fridays
What will a distributor look at before releasing a film on a Friday?
They will look at the schedule of film realeses on the Fridays and will look at the Friday with the least releases.
What is a 'light' week in terms of distribution?
This is when there are only a few films due to be released on the schedule.
What does it mean to 'position' a film distinctively?
This is distributors making sure that they avoid releasing their film at the same time as similar trait films, this being-genre,story subject and country ang origin.
Why has this become increasingly difficult in the UK?
In recent years, there has been at least 10 new releases a week scheduled.
What are P&A?
This is costs of print and distribution.
How much are P&A costs?
This can range from less than £100,000 to 1 million for release of film in the UK.
PRINTS AND ADVERTISING-P&A
Typically how many prints will a 'specialised' film have?
'specialised' films will have less than 10 prints.
How many will mainstream films have?
They will have over 200 prints.
What is a key factor in developing the profile of a film?
Press Response
How else can awareness of a film be raised?
Advertisement in magazines, newspapers and cinema posters.
Why is distribution in the UK seen as risky?
Cost of print for advertisement is high.
Why are companies looking towards viral marketing?
Because advertisement and marketing is at a low cost and effective.
What are the benefit of a 'talent visit'?
It wins significant editorial coverage for support with release.
LOGISTICS
In the pre digital film age what was a distributor responsible for?
Arrange transportation of films to the cinemas across the UK.
How much does a 35mm print typically cost?
£1,000. If it is subtitled it would be double the amount.
How many reals is a typical feature print?
This would be either 5 or 6.
Why do 35mm prints get damaged?
Because they go through many different projectors
Where are prints stored?
UK's central print warehouse in West London.
How long did a theatrical release used to last?
This used to last 6 months.
DIGITAL DISTRIBUTION
When did digital distribution begin in the UK?
Towards the end of 2005.
Name two advantages of digital distribution:
1) It is cheaper
2) Easier to transport as it can be done through computer files than having to deliver them through delivery vans.
Which countries adopted digital distribution early and why?
China and Brazil started digital distribution
How many screens were digital in 2005 and how many are now?
211 I'm the UK in 2005.
Why has digital distribution radically altered the operating model of distributors?
This is due to the low cost of film copies and digital distribution providing a greater flexibility in distribution.
What has happened to the typical release period for a film?
When film is still in cinema, it is available to pre order on DVD or Blu-ray.
What is a loss leader ansd why are companies using the cinema as a potential loss leader?
A strategy where a product is sold below its market cost to attract customers. Companies use rthe cinema to this, so therefore it attracts a large audience therefore they will want to get the product, them and a large number of other people that got to the cinema, once or even regularly.
Wednesday, 25 November 2015
Monday, 26 October 2015
Mad Max: Fury Road (2015)
Producers:
Doug Mitchell
George Miller
P.J Voeten
Production Company:
Kennedy Miller Mitchell
RatPac-Dune
Entertainment
Village Roadshow
Pictures
Director:
George Miller
Screen Writer
George Miller
Brendan McCarthy
Nico Lathouris
Actors:
Tom Hardy
Charlize Theron
Nicholas Hoult
Hugh Keays-Byrne
Rosie Huntington-Whiteley
Rileyb Keough
Zoe Kravitiz
Abbey Lee
Courtney Eaton
Budget:
$150 million
Screens Shown;
During the opening weekend in the USA, it was shown in 3,702 screens. It was at its peak of 3, 722 on 24th May 2015, a few days after the opening weekend. It was shown in screens for 5 months; 17th May 2015 - 20th September 2015. At this point Mad Max: Fury Road was only being shown in 50 screens in the USA. This is the lowest number of screens that occurred.
Box Office Figures;
$374.7 million
Music:
Composer:
Junkie XL
The soundtrack was released 12th May 2015.
Tracklist:
website:
http://www.madmaxmovie.com/
Trailer
Posters
SFX:
Green screen is used during filming. As well as CGI which is used in most of the scenes.
An example of each:
CGI
Any Issues:
no issues found.
Doug Mitchell
George Miller
P.J Voeten
Production Company:
Kennedy Miller Mitchell
RatPac-Dune
Entertainment
Village Roadshow
Pictures
Director:
George Miller
Screen Writer
George Miller
Brendan McCarthy
Nico Lathouris
Actors:
Tom Hardy
Charlize Theron
Nicholas Hoult
Hugh Keays-Byrne
Rosie Huntington-Whiteley
Rileyb Keough
Zoe Kravitiz
Abbey Lee
Courtney Eaton
Budget:
$150 million
Screens Shown;
During the opening weekend in the USA, it was shown in 3,702 screens. It was at its peak of 3, 722 on 24th May 2015, a few days after the opening weekend. It was shown in screens for 5 months; 17th May 2015 - 20th September 2015. At this point Mad Max: Fury Road was only being shown in 50 screens in the USA. This is the lowest number of screens that occurred.
Box Office Figures;
$374.7 million
Music:
Composer:
Junkie XL
The soundtrack was released 12th May 2015.
Tracklist:
| 1. | "Survive" | 1:30 |
| 2. | "Escape" | 2:14 |
| 3. | "Immortan's Citadel" | 8:41 |
| 4. | "Blood Bag" | 2:30 |
| 5. | "Spikey Cars" | 3:11 |
| 6. | "Storm Is Coming" | 5:36 |
| 7. | "We Are Not Things" | 1:37 |
| 8. | "Water" | 3:15 |
| 9. | "The Rig" | 4:13 |
| 10. | "Brothers in Arms" | 4:22 |
| 11. | "The Bog" | 6:58 |
| 12. | "Redemption" | 1:45 |
| 13. | "Many Mothers" | 5:15 |
| 14. | "Claw Trucks" | 5:31 |
| 15. | "Chapter Doof" (Extended Version) | 7:04 |
| 16. | "My Name Is Max" (Extended Version) | 4:43 |
| 17. | "Let Them Up" Marketing: |
http://www.madmaxmovie.com/
Trailer
Posters
Green screen is used during filming. As well as CGI which is used in most of the scenes.
An example of each:
CGI
Green Screen
Any Issues:
no issues found.
Wednesday, 14 October 2015
Wednesday, 7 October 2015
Tuesday, 6 October 2015
7th October lesson
definition of Gender:
the state of being male or female (typically used with reference to social and cultural differences rather than biological ones).
Types of masculinity: Strong Power
Manly
Courage
Honour
Types of Femininity:
Emotional
Weak
Vulnerable
Beauty
Sexy
Deconstructions:
1: One of the men are wearing a suit to represent that he is the man and to show power and dominance. The lighting is bright more towards the man with suit, focusing on his important. They are wearing formal black long top and jeans. One of the men are wearing a shirt with a vest inside as it is not buttoned up, this showing the difference and split between the men and women as they wear their shirts not buttoned up fully, sexualising them as women. They all have short hair, this is showing that gender is not much of an issue. This is seen also in the angle, positioning and the mise en scene of the picture. Everyone is wearing dark colours, which is a masculine colour but it shows how equal they all are in the role. The women at the back, her posture is very masculine, portraying the opposite of the stereotype for women.
2. Police officer uniform- the opposite of the stereotype as this is seen as a male job as it is more of a masculine job. The picture shows the officer to be the weaker gender as she is looking vulnerable, this is also shown through the lighting as it is bright, so therefore focus' on this. The way the women is knelt and touching the officer is showing the femininity type of being the more caring gender.
Types of masculinity: Strong Power
Manly
Courage
Honour
Types of Femininity:
Emotional
Weak
Vulnerable
Beauty
Sexy
Deconstructions:
1: One of the men are wearing a suit to represent that he is the man and to show power and dominance. The lighting is bright more towards the man with suit, focusing on his important. They are wearing formal black long top and jeans. One of the men are wearing a shirt with a vest inside as it is not buttoned up, this showing the difference and split between the men and women as they wear their shirts not buttoned up fully, sexualising them as women. They all have short hair, this is showing that gender is not much of an issue. This is seen also in the angle, positioning and the mise en scene of the picture. Everyone is wearing dark colours, which is a masculine colour but it shows how equal they all are in the role. The women at the back, her posture is very masculine, portraying the opposite of the stereotype for women.
2. Police officer uniform- the opposite of the stereotype as this is seen as a male job as it is more of a masculine job. The picture shows the officer to be the weaker gender as she is looking vulnerable, this is also shown through the lighting as it is bright, so therefore focus' on this. The way the women is knelt and touching the officer is showing the femininity type of being the more caring gender.
Tuesday, 29 September 2015
Thursday, 24 September 2015
Ex Machina Research
Producers:
Andrew macdonalds
Allen Reich
Production Company:
Film4
DNA Films
Scott Rudin Production
Director:
Alex Garland
Screen Writer:
Alex Garland
Actors:
Screens shown:
Box Office figures:
Music:
"Enola Gay" by Orchestral Manoeuvres in the Dark", Get Down Saturday Night" by Oliver Cheatham, "Husbands" by Savage and "Piano Sonata No 21 D. 960 in B-flat Major" (first movement) by Franz Schubert
Marketing:
Fan Poster
Andrew macdonalds
Allen Reich
Production Company:
Film4
DNA Films
Scott Rudin Production
Director:
Alex Garland
Screen Writer:
Alex Garland
Actors:
- Alicia Vikander
- Domhnall Gleeson
- Sonoya Mizuno
- Oscar Isaac
- Corey Johnson
- Claire Selby
- Elina Alminas
Symara A. Templeman
Budget:
$15 million
$15 million
Screens shown:
In the USA, The screens were at its peak at 200,004 and its first screening only had 4 screenings. It finally finished at 4 screens. It was shown in screens for 2 months.
Box Office figures:
$36.9 million
Music:
The soundtrack was composed by Ben Salisbury and Goeff Barrow. The soundtrack album was realised digitally on the 20th January 2015 and on CD in February 2015.
Additional songs that were included in the film are:
"Enola Gay" by Orchestral Manoeuvres in the Dark", Get Down Saturday Night" by Oliver Cheatham, "Husbands" by Savage and "Piano Sonata No 21 D. 960 in B-flat Major" (first movement) by Franz Schubert
Marketing:
Posters, trailers & website.
SFX-
It did not involve any green screen or special effects used
when filming. There were mostly VFX
shots, approximately 800,000. The
character Ava was 3D printed for a scene that takes place in the laboratory
where she’s constructed.
Any Issues:
No issues found.
Wednesday, 16 September 2015
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